Which brands of smart door locks have a high market share?

1、 Market share of core top brands in 2025 (omnichannel/online, authoritative caliber: Aowei Cloud Network, Luotu Technology)
1) Top 3 omnichannel sales (CR3& 28.3%)
Xiaomi: Ranked first in sales (approximately 10.5%), with an absolute dominance in online sales (accounting for over 80% of its own sales), focusing on cost-effectiveness and the Mi family ecosystem. It has a wide range of popular models priced at over 1000 yuan, with over 2000 high-end models (4 Pro) quickly gaining popularity
Deshmann: Ranked first in sales (about 9.8%) and second in sales (about 9.2%), with a high-end (2000+) double crown in terms of volume and amount, strong in 3D facial/palm vein/AI security, balanced across all channels, and strong in both offline engineering and online high-end
Kaidi Shi: third in sales (about 8.6%), second in sales (about 9.5%), strong in offline engineering/retail (real estate supporting, stores), first in online sales of facial recognition lock, with obvious advantages in dual camera/large screen cat eye
2) Online e-commerce (JD/Tmall/Tiktok, TOP5, CR5≈ 60%）
Xiaomi (sales& amp; 18%, sales amount& amp; 15%）
Deshmann (sales& amount); 16%, sales volume& amp; 12%）
Kaidi Shi (sales& amp; 11%, sales revenue& 13%）
Fluorite (under Hikvision); 7%): Security genes, cat eye/visual intercom strong, palm vein segmentation first
TCL (& 5%): Large screen cat eye, high cost-effectiveness, and advantages in sinking the market
3) Offline/Engineering B-end TOP3 (Fine Decoration/Real Estate/Apartments)
Kaidi Shi (& 15%): Real estate centralized procurement and the widest coverage of offline stores
Deshmann (& 12%): High end engineering, government and enterprise procurement
Haier/Midea (& 8%): Home appliance channel+real estate supporting advantages
2、 Mainstream top tier (market share 3% -7%, second tier)
Luke (Xiaomi Ecological Chain): Leading in the field of vein locking, focusing on safety and the youth market
Huawei: HarmonyOS ecosystem linkage, 3D facial recognition+AI security, high-end positioning, steadily increasing market share
Haier and Midea: Home appliance channel+after-sales network, cost-effectiveness+whole house intelligent linkage
Philips and Samsung: foreign brands, high-end niche, with a market share of about 2% -3%
3、 Key Pattern and Caliber Explanation
Concentration: Online CR5& 60% CR10> 75%； Omnichannel CR3& 28.3%, concentrated acceleration in the head, clearance of small and medium-sized brands
Core difference: Xiaomi=online cost-effectiveness+ecosystem; Deshmann=high-end technology+sales revenue; Kaidi Shi=Offline Engineering+Facial Recognition
Caliber boundary: The data includes C-end retail and engineering centralized procurement, excluding non-standard locks for export/commercial use; The scope of statistics varies slightly among different institutions, and the above is the mainstream consensus in the industry